When I heard a collective of Women Business Owners was hosting a Pop-Up Event called Femme Fatale, I was interested. When I heard it would be opening right around the corner from my office in Tenleytown, I got inspired.
I thought I’d ask some of the women business owners at Femme Fatale, the same questions I’ve been asking the local business owners of Tenleytown Main Street. I was curious to see if the makers, curators, entrepreneurs who were part of this Women’s Pop-Up Event had similar answers to the business owners who ran brick-and-mortar shops in the same area.
Entering the space, hearing the music and taking in the sights, it was clear that this collective had a lot of creative energy. I looked around at all the colorful clothes and artwork and came upon some interesting watercolor art. An artist approached me and explained some of her thought process that went into each piece of work. Her name is Alexandra Sherman. She agreed to answer a my mini interview questions. Here is my interview with Alexandra N Sherman.
Tell me about your business:
I sell originals and prints of watercolor art exploring subjects that concern women. Right now I’m using the human body to explore the landscapes of the mind, moods and the connections with nature and being present in ones own body. I also teach water color on non-traditional surfaces and show that watercolors aren’t just pastel – they are vibrant elements to my art.
I worked in framing and I worked as a curator and I found I was always trying to make my own art. Teaching art classes integrates well with making my art so I’m able to do both.
What made you choose to participate in Femme Fatale in Tenleytown DC?
It’s such a gift to be able to interact directly with my customers. The connections that form when meeting people who are seeing and experiencing my art is something that I don’t always get the chance to do. I typically sell my art at galleries or through my website. And the interactions and support from the other artists is rewarding. Being here helps me gain insight regarding pricing for consumers rather than the gallery world. It’s refreshing to see that people are attracted to original art as well as high quality prints.
What is your favorite thing about running your business?
Meeting new people. Doors open in the most unexpected places.
What is the best advice you’ve received?
No one is going to work as hard for you as you are. No one else has the same connection to the art. It’s dollars and cents to someone else.
Anything you’d like to add or anyone you’d like to thank?
I’d love to thank the women of Femme Fatale. They’ve created a wonderful space with creative energy that allows artists to be face-to-face with customers.
Want to see more art by Alexandra Sherman? Visit Femme Fatale in Tenleytown at 4620 Wisconsin Ave NW, Washington DC 20016 until September 30th. Or visit Alexandra online: