The second artist I met at Femme Fatale DC, the Pop-Up Shop for Women Business Owners in Tenleytown DC was Nicole Lueschow of PAX Apothecary. She is an artist and mother and agreed to let me interview her with the same mini interview I’ve been using to interview the local small business owners with brick and mortar stores in Tenleytown. She agreed to answer the questions on video. Here is the interview.
Here is the transcript from the interview:
Introduce yourself and tell us a little bit about your business.
My name is Nicole Lueschow. I started PAX Apothecary five years ago. It is an all natural body product line that is handmade and curated by myself. It is preservative free, made with essential oils. Then we’ve continued to grow to hand blended incense, bath salts and adaptogen and mushroom blends.
I started creating fragrances to tune people’s vibrational essences so it was a type of aromatherapy that wasn’t quite as conventional and focused more on intentions and creating repetitive movements so that by applying the fragrances so that you were constantly required to focus on your intention to help manifest it.
And then I ended up putting it in bath salts so I could get it into people in a much more uh, what’s the word not easier, but a much more accessible form. So I started with that and then people were like “Can you make me this? Can you make me that?” So everything I’ve created started out with a need, started with somebody saying “Hey, can you make this for me?”
Tell us about Femme Fatale and how you got involved.
So this is my third addition to Femme Fatale. I started because this girlfriend of mine was like hey theres this super cool group of women getting to gather the space is full of artists and super eclectic and I really wanted to support and be a part of that movement. I think what brought me back for the third time, and its funny because one of my friends was like, “Why are you going back? You’re not making a ton of money.”
I was like, “You know, I’m going back because this is what I want my like world to look like. This is what I want the world to look like all the time. I want it to have art and I want it to have culture and I want it to have crafts and I want it to have love and people. I have a four year old son and so I want him to grow up in a place that looks like this.”
What is your favorite thing about running your business?
Making the stuff. I have no interest in actually running the business. Actually really dislike running a business. What I love most is just going into my studio and just creating new things and finding new purposes for stuff and really finding stuff that is effective and changes peoples lives.
What is the best advice you have ever received?
Fake it ’til you make it.
Is there anything you would like to add or anyone you would like to thank?
I think I would probably like to thank my son since he is four and a half and I started this when I was pregnant with him, for really opening up the space and allowing me to do this and create it and really being able to follow a passion.
Would you like to experience the products made by Nicole for PAX Apothecary in person?
Visit the PAX Apothecary stand at Femme Fatale in Tenleytown, 4620 Wisconsin Ave NW, Washington DC 20016 until September 30th.